New York mayor Mike Bloomberg's crusade to ban large-sized sugary drinks has some surprising new foes: the NAACP and the Hispanic Federation, two large nonprofits ostensibly dedicated to advancing the rights of minorities. In this case, they are advancing the interests of their own corporate backers at the expense of the people they are supposed to serve.
The Hispanic Federation's annual gala is April 11, at the Waldorf-Astoria. There, they will present their "Corporate Leadership Award" to The Coca-Cola Company, which is among their funders. The NAACP has recently received a $100,000 donation from the Coca-Cola foundation, along with another $35K to the NAACP New York State Conference. They recently gave an image award to PepsiCo (which will doubtless be repaid with donations). It's quite easy for large nonprofits such as these to ensure a robust roster of future corporate funding: all they have to do is scratch these companies' backs when called upon. This is what happens with civil rights organizations become co-opted by corporate interests.