Thursday, December 12, 2013

Selling Out

It's what happens when you sell outside your niche.

A sellout convinces a group of supporters -- who are used to being abandoned by their champions -- that he is truly like them. And then once that subgroup is won over and makes his career, the sellout abandons them for the more lucrative world of mainstream success that his supporters gave him access to, the world where centrism and unoriginality is rewarded. [Read More]

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